WHY WE´RE SPECIAL
Hi! We are the Generation (Wh)Y.
We have experience. We are the Generation Y. We are your customers. And we love what we do. Stop searching, you have found your advisor.
Our Value Proposition
Industry Experience
We know what we are talking about. With more than 15 years of experience in Health Care & Beauty, we understand the opportunities and challenges of your markets.
Expert Network
We know a lot. But we don´t know everything. Within the course of the last decade, we have established a strong network of partners and experts in the field of Health Care & Beauty.
Real Authenticity
We are your customers and therefore understand what´s important. And also what´s not. We like to live by the rule of no BS and put your customer in the center of attention.
Fun Professionalism
We are professionals. But we´re also fun to work with. We aim to include different perspectives into our work and might go back to the drawing board to come up with innovative ideas.
Love & Passion
We love what we do. Before starting Go Beyond Why, we were already known as the Health & Beauty nerds. Another new trend in one of these areas? We´ve seen it coming.
WHO WE ARE
Meet the Founders
Together, we have more than 16 years of experience in Health Care & Beauty.
OUR BEAUTY EXPERT
Katharina
Dahrmann
Why Beauty?
I love the sweet spot between beauty and health as I believe both are more powerful when combined holistically. Beauty is a matter of health of mind, body and soul. I´ve been always fascinated by alternative health solutions that have impact on our overall wellbeing and beauty. In fact, beauty is a result of health and I experienced the difference of healthy and clean beauty. I think there is more potential to improve and leverage innovations to make beauty and health more beneficial.
Which Health Care trends do you currently love?
I´m passionate about health and wellness treatments that improve female health. Infrared Saunas for example are beneficial on balancing hormones based on the fact that red and near infrared light supports detoxification, reduces inflammation and increases blood flow. Moreover, it´s effective to reduce and counteract signs of aging skin as it reduces acne, boosts collagen and cell rejuvenation. These holistic treatments have big potential to improve female health substantially.
What inspires you?
I´m inspired by ancient traditions like Ayurveda or TCM and brands that combine these traditions with latest trends in beauty and biohacking.
Where do you see the future of Beauty?
The Beauty market will be driven by intelligent solutions that track your beauty and thus incorporate personalization of products, supplements and routines based on your DNA. There is a massive growing sector in Wellness and Tech that will improve your lifestyle completely.
OUR HEALTH EXPERT
Vanessa
von Frankenberg
Why Health Care?
I have always been fascinated by the human body and the human brain. One could even argue that no other system or process is as challenging to understand or as complex as the human being and its vast number of ingenious biological processes.
Which Beauty trend do you currently love?
CBD! In case you haven't noticed, hemp oil is majorly trending in the wellness world. Improving sleep, digestion, pain, stress—these are all already big businesses, Cannabis has the potential to be a completely novel approach to addressing key functions in not only Beauty but also Health Care.
What inspires you?
Those who challenge the status quo. Those who believe. Those who disrupt.
Where do you see the future of Health Care?
Using smart health devices (which will most likely be implants down the track) and artificial intelligence, we will be able to closely monitor our biomarker and tailor our nutrition, fitness and lifestyle to our individual needs in order to optimize health. Hopefully, we will have eliminated chronic diseases, have understood how to assist people in maintaining and even improving their health as they age and have found ways to maximize mental and physical performance.